Cereals

Kellogs is famous for their nutritious cereals like Fruit loops, Frosted flaks(my favorite), Apple jacks and more.Choose a healthy breakfast cereal is not a simple task. The cereal aisle is a long one, full of contradictions. You'll find cereals made with refined grains with nearly no fiber, and cereals made with whole grains and bran boasting 7 grams or more of fiber. There are cereals with so much sugar they seem more like boxes of little cookies. And there are cereals with sugar listed far down on the ingredient list. Make sure to keep your body healthy.

Kellogg has generated strong upward momentum in the new century based on growing the dollar – rather than volume – sales of its cereal products, expanding its convenience foods business and pursuing profitable growth. After stabilizing in 2000, the Kellogg U.S. cereal dollar share began a multi-year rise. In 2001, Kellogg completed the largest acquisition in its history, the $4.56 billion purchase of Keebler Foods Company, a leading producer of cookies and crackers. Cereal, once Kellogg Company's only product line, now represented 53 percent of its worldwide sales, with 32 percent coming from snacks and the remaining 15 percent from other grain-based foods. Kellogg also has benefited from the acquisition of health foods leader Kashi Company, the multi-country success of products such as Kellogg's® Special K® Red Berries cereal and a relentless focus on superior day-to-day execution of its product development and marketing initiatives. In 2006, Kellogg Company celebrated its 100th Anniversary.



"Corn Flakes." Wikipedia, the Free Encyclopedia. Sss, July-Aug. 2000. Web. 11 Oct. 2011. <http://en.wikipedia.org/wiki/Corn_flakes>.