Kellogs

We thank Kellogg of bringing us healthy nutritious cereals, poptart and lot more goody break fast. With the discovery of toasted wheat flakes, the process for developing what would become Kellogg’s Corn Flakes was put into place. In the late 1800s at the Battle Creek Sanatorium, a combination hospital and health spa for the elite and famous, W.K. Kellogg, business manager, and his brother, Dr. John Harvey Kellogg, chief physician, were in the process of cooking some wheat for a type of granola when they were called away. When they returned, the wheat had become stale. They decided to force the tempered grain through the rollers anyway, and, surprisingly, the grain did not come out in long sheets of dough. Instead each wheat berry was flattened and came out as a thin flake. W.K. Kellogg continued with his own experiments, developing the process for flaking corn in 1898. This led to the formation of the Battle Creek Toasted Corn Flake Company in 1906, which eventually became Kellogg Company – changing the form of breakfast forever and setting into motion a century of innovation for Kellogg.

Kellogg's. Digital image. Kellogg. Me, Summer 2000. Web. Summer 2003. <http://www.kelloggcompany.com/company.aspx?id=39>.